DEI

Making DEI Measurable: Scientific Insights to Understand Workplace Diversity and Inclusion

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July 15, 2025
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3 minutes to read

In a diverse and inclusive work environment, employees feel heard and valued. But how do you know if your DEI (Diversity, Equality and Inclusion) policy is really effective?

Simply implementing DEI measures is often not enough; their success depends on how these measures are perceived by employees. By making perceptions measurable, organizations can gain a deep insight into how their culture is actually experienced. In this blog, we share scientific insights and practical strategies to make DEI measurable and insightful.

What is DEI?

EGG stands for Diversity, Equality and Inclusion. These three pillars play an essential role in creating a positive, connected work culture.

Definition of Diversity

Diversity refers to the unique differences between individuals within an organization. This includes not only visible aspects such as gender, ethnicity and age, but also less visible features such as background, perspectives, and abilities. Diversity promotes creativity and innovation by integrating different perspectives.

Definition of Inclusion

Inclusion goes beyond just diversity; it's about creating an environment where everyone feels involved and able to contribute. An inclusive workplace encourages employees to share their unique ideas and experiences without fear of exclusion. After all, without inclusion, diversity cannot fully come into its own.

Why DEI matters

A strong DEI policy is not only socially desirable, but also strategic. Research shows that diverse teams perform better and inclusive workplaces increase employee satisfaction. However, it can be difficult to assess the impact of DEI measures, because it often depends on subjective perceptions.

The Role of Perception in DEI

Perception is critical in DEI. How employees experience and interpret DEI efforts can have a major impact on their engagement and satisfaction. Even the most well-intentioned DEI initiatives can prove ineffective if employees don't see them as authentic.

Why Perception Matters

The way in which employees perceive DEI policies may differ based on their background, role, and experiences within the organization. What feels inclusive and stimulating to one group may seem superficial or even exclusive to others. These differences in perception can influence and undermine the effectiveness of DEI policies if they are not properly understood.

If we look at the graph below, it can be seen that at this rate, we will not reach the legal target of 30% women in administrative positions until 2028.

Source: CRMLink

Source: CRMLink

How Perception Can Vary

Factors such as communication style, leadership, and company culture can all influence the perception of DEI. For example, an employee who has little contact with managers may have a different view of inclusion than someone who is regularly involved in decision-making. Measuring these perceptions helps organizations identify these differences and make targeted improvements.

How do you make perceptions about DEI measurable?

To successfully implement DEI, organizations must go beyond superficial standards and truly understand their employees' perceptions. Here are some scientific methods for measuring perceptions around DEI.

Scientific Measurement Methods

1. Surveys

Regular and anonymous surveys are a reliable way to gain insight into employee perceptions. By asking questions about how employees experience diversity and inclusion, HR teams can discover where bottlenecks lie. With Deepler, you can analyse all aspects of DEI in less than 2 minutes.

2. Focus groups

This offers a qualitative approach where employees in small groups delve deeper into their experiences. This often provides rich, detailed feedback that is difficult to obtain through surveys.

3. Internal Data Analysis

Analysis of internal data, such as promotion rates and diversity within teams, can help reveal unconscious patterns of inclusion or exclusion.

Using Data and AI

Deepler's advanced AI technology offers a powerful way to measure and analyse perceptions. By using AI-driven algorithms, Deepler can recognize patterns in employees' responses and translate these insights into action points. This makes it possible to measure and improve in a scientifically based way, and ensures that DEI becomes not just a goal, but a measurable reality.

Strategies for Improving DEI in the Workplace

With insight into the perceptions surrounding DEI, the next step is to develop concrete strategies that positively influence these perceptions. Here are some effective strategies for fostering an inclusive culture.

Practical Actions for an Inclusive Workplace

1. Leadership training: Train leaders to be more inclusive in their daily interactions and decisions. Inclusive leaders often make a big difference in how employees experience the culture.

2. Promoting team diversity: Make sure teams are made up of employees with different backgrounds to reap the benefits of diversity.

3. Inclusive language and communication: Make sure that the language and communication within the organization are inclusive and accessible to everyone.

Ongoing Review and Modification of DEI Policies

A DEI strategy is never 'finished'. It is essential to regularly review and update the policy based on the latest data and feedback. Through continuous monitoring, an organization can continue to improve and promote an inclusive culture. In doing so, use the insights that Deepler offers to measure and optimize the impact of adjustments.

Conclusion

Making DEI perceptions measurable is essential for an effective and sincere DEI policy. By understanding how employees experience diversity, equality, and inclusion, an organization can adapt its policies and create a workplace where everyone feels welcome and valued.

Curious about how you can measure perceptions about DEI within your organization? Learn how Deepler uses scientific insights to make your workplace more inclusive and more impactful with your DEI strategy.

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