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Pulse Research: how do you do this?

Pulse research is an effective method of conducting research. It ensures that you can quickly respond to changes in the organization and literally keep your finger on the pulse of what is going on. In this blog we discuss what exactly pulse research is, how to conduct it properly, and how to deal with challenges such as survey fatigue.


What is Pulse Research?

Pulse research, also known as pulse survey or pulse measurement, involves short, regular surveys among employees to measure their satisfaction, involvement and well-being. This differs from traditional annual surveys in the frequency and brevity of the questionnaires. Pulse surveys are typically short and targeted, making them quick and easy to complete. This helps organizations to respond in a timely manner to changes and problems within the organization.


Pulse Meaning in Practice

In practice, a pulse survey means that you regularly collect feedback from employees about their experiences and needs. This enables organizations to respond quickly to any problems or areas for improvement. Regular pulse measurements help the HR department to monitor trends and changes over time, which contributes to a proactive personnel policy.


pulse research doctor keep a close eye on HR feedback

How do you conduct an effective pulse survey?

An effective pulse study requires careful planning and execution. Otherwise you will not get a high response rate or the control information you are looking for. Here are some steps to ensure your pulse survey is successful:


1. Determine the Objectives

Before you start, it is important to formulate clear objectives. Do you want to measure employee satisfaction, increase engagement or identify specific problems? By having clear objectives, you can formulate targeted and relevant questions.


2. Choose the Correct Frequency

The frequency of pulse measurements is crucial. Surveying too often can lead to survey fatigue, where employees avoid surveys because they feel like too much is being asked of them. On the other hand, if you probe too little, you may miss valuable insights. A monthly or quarterly frequency is often a good balance.


3. Keep it Short and Relevant

One of the biggest advantages of pulse surveys is their brevity. Limit the number of questions to a maximum of 10-15 per measurement and ensure that they are relevant to the current situation and objectives. Use a mix of closed and open questions to collect both quantitative and qualitative data.




4. Guarantee Anonymity

To receive honest and open feedback, it is essential that employees feel safe to express their opinions. Anonymity can help get more sincere and helpful answers.


5. Analyze and Communicate the Results

Collecting data is just the first step. Analyze the results carefully and communicate the key findings back to employees. Show that their feedback is taken seriously and use the insights to develop action plans.


Dealing with Survey Fatigue

Survey fatigue is a real risk when performing frequent pulse surveys. Here are some strategies to prevent this:

  1. Vary the Questions: Make sure your questionnaire does not always contain the same questions. This maintains the interest of the employees and prevents monotony.

  2. Communicate the Importance: Explain why their feedback is important and how it will be used to make improvements.

  3. Feedback about the Feedback: Show employees what is done with their input. This creates a feeling of involvement and appreciation.

  4. Use Technology Solutions: Use smart tools and platforms to streamline the process and increase engagement. Deepler has optimized its platform based on preventing survey fatigue.


Conclusion

Pulse research is a powerful tool for HR professionals to measure the pulse of the organization. Through a well-thought-out and carefully conducted pulse survey you can gain valuable insights that contribute to a healthy and committed working environment. Remember to choose the frequency of the pulse measurements carefully and to avoid survey fatigue through variation and clear communication.


Would you like to know more about how you can effectively use pulse research in your organization? Visit Deepler for more information and solutions.

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